Tommy Hilfiger has been named the official global partner of Liverpool FC, marking the American label’s first-ever club football partnership and signaling how deeply fashion is now woven into the modern matchday experience. The multi-year deal will see Tommy Hilfiger dress the club’s men’s and women’s squads, as well as key backroom staff, in curated head-to-toe looks across select match days, campaigns, and international appearances.
A First-Of-Its-Kind Partnership
Under the agreement, Liverpool FC will showcase seasonal Tommy Hilfiger collections, including apparel, denim, accessories and footwear, as part of a “modern expression of club dressing” built around both on- and off-pitch moments. The collaboration brings together Tommy Hilfiger’s New York prep heritage with the energy of Anfield, positioning players as style ambassadors as much as athletes.
The partnership spans the 2025/2026 season and beyond, with the Amsterdam-based PVH Corp. brand using select match-day entrances and global campaigns as stages to tell…
joint fashion-football stories. Financial terms have not been disclosed, but reports describe the agreement as a long-term, multi-year commitment. What Tommy Hilfiger And Liverpool FC Say Designer Tommy Hilfiger said, “For my entire career I’ve been inspired by sports icons, stories and uniforms.
I am drawn to teams with deep fan heritage and value-driven storytelling, and Liverpool Football Club has an unmatched history shaped by its people — their belief, resilience and pride”.
He said he is excited to work with players and staff who motivate a global fanbase to dream, aligning the brand’s “classic American cool” DNA with the club’s culture. Ben Latty, chief commercial officer at Liverpool FC, said, “Tommy Hilfiger is a truly iconic name in global fashion, and we’re absolutely delighted to partner with them as they venture into the world of club football for the first time.
With a long-standing connection to innovative style and a deep rooted sense of community, this partnership is a natural fit”. He said the partnership lets the club explore a different side of matchday, giving supporters another way to connect with the people representing the team beyond the Premier League…
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