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UGG Extends Its KaDeWe Presence From the Berlin Storefront to the Sales Floor

UGG and Houses of KaDeWe have linked a facade takeover with a dedicated in-store footwear space, turning a department-store partnership into a larger brand presentation.

Published: Oct 7, 2026 6:52 PM Updated: Oct 7, 2026 7:06 PM

By Shipra Bohara

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UGG Extends Its KaDeWe Presence From the Berlin Storefront to the Sales Floor

Image: Gino Lombardi / UGG and Houses of KaDeWe. Photographer not identified.

UGG has brought its branding to the facade of Berlin’s KaDeWe and built a dedicated footwear space inside the department store. The project pairs the building’s exterior with a product-focused setting on the sales floor, giving the brand a more distinct presence within one of Germany’s best-known multi-brand retailers.

Gino Lombardi, director of sales for UGG in Germany and Austria, said the project was developed with Houses of KaDeWe and teams across marketing, visual merchandising, sales and operations. “Activations of this scale and ambition are rare,” he said of the collaboration.

From facade to footwear display The exterior carries UGG campaign imagery across the central facade and street-facing windows. Inside, warm neutral surfaces, curved walls and arched niches frame boots and other footwear on individual plinths and shelves.

A large UGG logo anchors the space, giving shoppers a recognizable destination within the wider department store. That sequence connects street-level visibility with the moment customers encounter the assortment.

The installation uses KaDeWe’s building and its retail floor as two parts of the same presentation, while the products remain available in a multi-brand shopping environment…

UGG footwear displayed on plinths beneath curved red niches inside KaDeWe

UGG shoes and accessories arranged within arched in-store shelves at KaDeWe

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