Value Consciousness Rises as 83% of Beauty Shoppers Prioritize Price Over Splurges

The Great Disconnect in Beauty Retail Released as Part Two of ChangeUp’s Beauty Report Series, “Navigating Beauty Retail’s New Normal”, this study by the award-winning experience agency illustrates a major gap between what the beauty industry assumes customers want and what they actually seek.

The findings show retailers have been chasing the loudest market signals while missing some of their most valuable customers.

Lynn Gonsior, COO at ChangeUp, said: “Today’s beauty customers still rely on physical retail, yet feel increasingly alienated by environments that don’t reflect their needs.” Her words capture the core challenge for beauty retailers: to remain relevant in a complex retail world while meeting evolving customer expectations.

What Shoppers Actually Want: The Numbers Speak Survey results present a clear set of consumer priorities that may surprise industry insiders: Intuitive Store Design is critical, with 92% of beauty shoppers wanting store layouts that are clear and intuitive…