FashionLaw

Vogue Takes Aim at Dogue Magazine in High-Stakes Trademark Battle

Dogue, the dog fashion and lifestyle magazine, was founded and is headquartered in Beverly Hills, California is now under legal fire as Vogue has formally opposed its trademark application in the United States.

Vogue Takes Aim at Dogue Magazine in High-Stakes Trademark Battle
FashionLaw

Vogue Takes Aim at Dogue Magazine in High-Stakes Trademark Battle

Dogue, the dog fashion and lifestyle magazine, was founded and is headquartered in Beverly Hills, California is now under legal fire as Vogue has formally opposed its trademark application in the United States. Dogue’s recent attempts to secure trademark protection for its brand have drawn the ire of global fashion powerhouse Vogue, who claims the canine-centric publication’s name is confusingly similar to its own. The opposition was officially filed with the USPTO, adding a high-stakes twist to Dogue’s fast-growing presence in the pet fashion space.

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