Who Gives A Crap Transforms Bathrooms While Saving Forests One Roll at a Time

The Hidden Cost of Traditional Toilet Paper In a new survey conducted by Who Gives A Crap, 83% of Canadians are unaware that their toilet paper is harming the boreal forest—a critical global ecosystem.

Even more startling, 88% said they still buy rolls made from virgin trees, despite the fact that over one million acres of the boreal are destroyed every year, threatening biodiversity and accelerating climate change.

A Brand With a Purpose—And a Cheeky Twist Who Gives A Crap was founded in Australia in 2012, launching when Simon Griffiths sat on a toilet for 50 hours to crowdfund the brand’s first $50k AUD. The brand has since grown from a scrappy disruptor to a global sensation.

Now available in nearly 40 countries, it is recognized for colorful wrappers, playful branding, and a serious commitment: 50% of profits are donated to clean water and sanitation non-profits…