Wilson Turns Beijing Into a Belle Epoque Tennis Time Capsule to Sell Heritage Not Hype

A heritage led tennis moment in Beijing The activation is staged by Wilson in Beijing’s Sanlitun, one of the city’s key fashion and lifestyle districts, and runs from 1 May to 31 July 2026.

The concept is to make visitors feel as if they are stepping into Paris’ Roland Garros during the belle époque, connecting Wilson’s current offer to the golden age of clay court tennis. Inside, the “Classics Accompany Time” space uses: Archival storytellingto highlight Wilson’s long standing role in professional tennis.

Retro product displaysfeaturing heritage inspired rackets, bags and accessories. Vintage tennis culture cuesin visuals, materials and set design to evoke early twentieth century clay court atmospheres.

Why heritage matters in China’s tennis boom Tennis participation and fandom have been climbing steadily in China, attracting a wave of brands trying to tap into the sport’s clean, aspirational aesthetic…