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Nelly’s Y2K Brand Is Back as Latto Partners on Apple Bottoms Capsule

Apple Bottoms is writing its next chapter with a bold comeback led by a new generation of hip-hop royalty.

Published: Oct 20, 2025 3:58 PM

By Ifrah Nadeem

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Nelly’s Y2K Brand Is Back as Latto Partners on Apple Bottoms Capsule

Apple Bottoms is writing its next chapter with a bold comeback led by a new generation of hip-hop royalty. Founded in St. Louis, Missouri in 2003 by rapper and entrepreneur Cornell “Nelly” Haynes Jr., the iconic brand that once defined Y2K streetwear culture is back—this time in collaboration with multi-platinum Atlanta rapper Latto.

The exclusive Apple Bottoms x Latto capsule fuses early-2000s nostalgia with 2025 attitude, featuring curve-hugging denim, velour tracksuits, and statement looks that celebrate body confidence, Southern energy, and unapologetic femininity.

As Y2K fashion resurges, Apple Bottoms’ revival is more than a comeback—it’s a cultural reset where legacy meets modern-day icons. How Nelly Saw a Need and Built a Brand Nelly’s influence went beyond music.

He recognized that curvier women (like those celebrated in his “Apple Bottom Jeans” lyric) were being overlooked in mainstream fashion and denim.

Together with his then-manager Yomi Martin, Ian Kelly, and other partners, the rapper presented Apple Bottoms as a line “for women, by hip-hop,” featuring stretchy, body-accentuating jeans and bold, signature branding…

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Nelly’s Y2K Brand Is Back as Latto Partners on Apple Bottoms Capsule

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