Yaga Raises €4 Million Pre-Series A to Expand Circular Fashion Globally

Vision and Platform: Revolutionizing Thrift Through Tech Founded in 2017 by Aune Aunapuu and Karl Erik Kotkas in Tallinn, Yaga’s platform allows users to buy and sell a curated selection of second-hand clothing, shoes, and accessories.

By focusing on secure escrow-based payments, local logistics partnerships, and a user-friendly marketplace, Yaga aims to bring trust and scale to the rapidly expanding world of pre-loved fashion. “Our growth in South Africa proves that this is a global movement, not limited to Europe or the US.

With this funding, we will explore new expansion opportunities as we continue to build the sustainable fashion marketplace of the future,” said Aune Aunapuu, CEO. Growth on Two Continents Yaga has over 1 million registered users and processes more than 100,000 transactions per month.

Most of its user base comes from Estonia and South Africa, where the platform leads the pre-owned market with over 12 million monthly visits. Since its inception, the platform has cataloged over 3 million items and maintained profitability—a rarity in the competitive global recommerce sector…