Yummie Launches New Patented Shapewear In New Colors For Spring
Yummie, the brand that revolutionized the shapewear world with multi-patented three panel shaping tanks has introduced new fashion styles and added fresh colors and fabrications to its most popular styles. The new offering is the Kelly High Neck Longline Bra Top, which includes knit-in engineered bust support and adjustable straps.
The back by popular demand thong back Hailey Plunging Neck will also be featured in this collection along with the One Shoulder Bodysuits. All of these pieces are available in fresh Spring colors–Pink Cashmere, Peach Echo, Aqua and Tender Yellow–in ultralight seamless and comfortably curved shaping bottoms, three bralettes and the Shaping Camisole.
The One Shoulder bodysuit, the Emmie T-Back Cami bralette and the Shaping Camisole all have Outlast temperature control knit in technology developed for NASA which releases or absorbs heat depending upon a woman’s body temperature.
“Every Yummie style is designed to make women look and feel great, no matter where they are and what they are doing. We were the first to offer every day, comfortable shapewear, and as we have expanded into other categories, comfort has remained paramount to everything we do,” says Alicia Burns, Yummie VP of Design and Merchandising. “We celebrate women’s diverse body shapes because we know that the most important feeling a woman can have at any.
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We sat down with VP of Merchandising & Design at Yummie, Alicia Burns to ask how their patented women’s appeal products are revolutionizing the shape-wear industry.
What is the design philosophy behind Yummie, how is the brand creating clothing a cut above the rest?
Yummie’s design philosophy is to create intimate and ready to wear essentials that uniquely combine functionality and comfort to embrace women’s curves and boost their confidence all day, every day. Each style takes many months to design and develop, going through extensive wear tests, to reflect the fit expertise and aesthetic appearance Yummie is renowned for.
How does the patented design play a role in creating top quality shapewear?
There is no better example than our patented 3-panel tank tops we invented that smooth and shape a woman’s midsection, without pinching, rolling, riding up or compressing her chest. The center panel is made from a 2-ply tricot and has an hourglass shape that provides our signature Yummie Hug, while the top and bottom sections are made from a breathable cotton.
Our first patent was issued 2009 and we now have 12 in total for our 3- panel tanks. All our signature shaping styles – tanks, bodysuits, intimate bottoms, and leggings – feature the Yummie Hug that provides a flattering, smoother midsection without ever sacrificing comfort or mobility.
Another example of Yummie’s product innovation is our use of the patented Outlast temperature control yarn. First developed for NASA space gloves to protect against extreme temperature fluctuations, the Outlast yarn used in many of our shaping tank tops, shaping bodysuits and bras regulates a woman’s body temperature, absorbing excess heat when she is warm and releasing heat when she is cold. Because the Outlast fiber is knitted into our garments, it never washes off and lasts forever. Our Outlast® fabric also has an incredibly soft, caressing “Yummie” hand to keep women feeling good all day long as Yummie once again combines comfort with functionality.
Who are the most loyal customers for Yummie? Where you surprised with the positive response for the designs?
Yummie appeals to women of all ages, size, shape, and lifestyle. Every woman wants to look and feel better and more confident without sacrificing comfort. Yummie styles, from our broad range of intimates to our leggings, bodysuits, loungewear, and dresses, do just that. Plus, thanks to our manufacturing expertise, Yummie merchandise is very reasonably priced and affordable to women of varied financial means.
What are some misconceptions people may have about shape-wear?
Many women feel that shapewear cannot be comfortable if it is going to be slimming and slenderizing. Therefore, they think shapewear is intended only for special occasions. Because this perception is accurate about many shapewear brands, it is exactly the reason why we created Yummie — so women can have slenderizing intimates and RTW that are as comfortable as non-shaping garments.
Yummie products are made to make women feel “Yummie” all day long, wherever they are and whatever they may be doing.
How is Yummie solving these customers pressing concerns?
Our unique combination of fit, technology and fabrication are what distinguish Yummie styling. Our garments are so carefully designed with stretchy, breathable materials. Our intimates are like a second skin for all women, boosting their confidence, whether they are dressing up or down. And our leggings, bodysuits and dresses provide “invisible shaping”, while always being stylish and on trend.
What is the best selling products from Yummie and why do you think customers love them so much?
Shaping tanks, which Yummie launched with many years ago, remain a bestselling category. Besides our patented 3-panels, we now offer light shaping 2-way tanks and camisoles in a wonderful range of colors that can be worn as RTW and not just under garments.
We now sell even more shaping bottoms than we do shaping tanks! Our light shaping bottoms —thongs, briefs, and shorts — are available in our ultralight, comfortably curved and cotton fabrics in an assortment of beautiful colors. For women who want more shaping and compression, we offer these same 3 bodies in high waist styling.
Our incredibly popular leggings all feature our signature waistband Yummie Hug. A long time ago, we started with the basic Rachel, in our terrific compact cotton fabric.
The compact cotton leggings family has grown exponentially since then to include the Jodi boot cut, Susie flare, Gloria skimmer, Talia capri and Mel biker, all of which are best sellers. We’ve expanded many of these great styles into faux leather and denim fabrics that our customers adore.
Our wire free bralettes are super comfortable. They come in more than 10 styles, among which are the most popular Peyton, Tanya, the Audrey and the bandeau.
In 2008, Yummie revolutionized the shapewear world with its multi-patented 3 panel shaping tanks that feature a middle shaping panel with the signature Yummie Hug. Ever since then Yummiehas continued to create innovative, always comfortable shaping and non-shaping essentials that make women look great and feel confident. From tanks to leggings, bodysuits, dresses, bras, panties, and even swimwear and loungewear, Yummie offers women the undergarments and clothing they want and need for every occasion. For further brand information log onto http://www.yummie.com.
I have 15 years of experience in the retail industry including expertise in marketing, operations, merchandising, buying, shopping and technology. I am a speaker, consultant and former senior managing director of The School of Retailing, University of Alberta. My education includes a Bachelor of Commerce Degree from The University of Alberta in Marketing, Certificate in Real Estate and a Diploma in Fashion Merchandising and Buying from LasSalle College, a Canadian private school founded in 1959 by fashion designer Jean-Paul Morin.