Zimmermann, the globally celebrated Australian luxury fashion label, has announced it will open a stunning new flagship store on Sloane Street, London, in January 2026. The move underscores Zimmermann’s rapid European expansion and Sloane Street’s status as one of the world’s preeminent luxury shopping destinations.
A Landmark Launch: Sloane Street’s Latest Luxury Arrival
The new Zimmermann boutique will sit at 162 Sloane Street, SW1X 9BS, poised to make its mark in the heart of Chelsea, and perhaps London’s most iconic retail avenue. Surrounded by neighbors like Valentino, Dior, Saint Laurent, Brunello Cucinelli, and Temperley London, Zimmermann’s debut follows more than a decade of dramatic investment in Sloane Street’s revitalization.
As Hugh Seaborn, Chief Executive of Cadogan—the area’s historic landlord—says, “This project marks a new era for Sloane Street, enhancing its elegance and timeless appeal as the epitome of a luxury destination that is equally ‘global yet local’ and will entice…
new visitors while enriching the experience for the local community.” Zimmermann: Australian Origins, Global Ambition Founded by sisters Nicky and Simone Zimmermann in Sydney in 1991, Zimmermann began as a single market stall and has grown into an international label famed for its sophisticated femininity, artistic detailing, and modern yet romantic silhouettes.
The brand’s signature aesthetic—bold prints, billowy dresses, and intricate resortwear—has garnered a devoted celebrity following, with clients such as Margot Robbie, Gigi Hadid, and Beyoncé.
Nicky Zimmermann said that opening a store in London had been something she and her sister, Simone, had wanted to do for as long as they could remember. “We have spent a lot of time in London over the years and like so many Australians, we have such a close bond with the city and have so many great friends here.
The opportunity to present both our ready-to-wear and swim collections in our own space allows us to tell the Zimmermann story in our own way,” she said. Design, Experience, and the Sloane Street Renaissance The Sloane Street opening is perfectly timed with the completion of a £46 million transformation, making the street…
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