The Iris Apfel Collection Sells Out At H&M

The latest H&M collaboration is a glamorous and vibrant project created in partnership with a true style icon – the incomparable Iris Apfel. The Iris Apfel x H&M collection celebrates the 100th birthday of the beloved tastemaker. The collection launched on hm.com and in select stores in the U.S. and Canada on April 14^th and in a matter of days the collection is completely sold out online.

The collection features a playful mix of textures, patterns and cuts. Key garments include a jacquard suit with peapod embroidery and pearl peas, a voluminous frilled tulle jacket and a flouncy tiered skirt and blouse set in a stunning iris flower print. A rainbow of fabulous, vivid colors including canary yellow, emerald green, radiant violet, vivid turquoise, and sunset orange bring the garments to life. A line of jewellery and accessories is also available to complement the wardrobe. Taking inspiration from Iris Apfel’s…