The Iris Apfel x H&M Collection Sold Out In Less than 72 Hours

H&M IS PROUD TO RELEASE A PLAYFUL AND OVER-THE-TOP COLLECTION IN COLLABORATION WITH FASHION ICON, IRIS APFEL

The latest H&M collaboration is a glamorous and vibrant project created in partnership with a true style icon – the incomparable Iris Apfel. The Iris Apfel x H&M collection celebrates the 100th birthday of the beloved tastemaker. The collection launched on hm.com and in select stores in the U.S. and Canada on April 14th and in a matter of days the collection is completely sold out online.

The collection features a playful mix of textures, patterns and cuts. Key garments include a jacquard suit with peapod embroidery and pearl peas, a voluminous frilled tulle jacket and a flouncy tiered skirt and blouse set in a stunning iris flower print. A rainbow of fabulous, vivid colors including canary yellow, emerald green, radiant violet, vivid turquoise, and sunset orange bring the garments to life. A line of jewellery and accessories is also available to complement the wardrobe. Taking inspiration from Iris Apfel’s love of layering and fondness for chunky statement pieces, the accessories pull from many themes, including plants, animals, and treasures from another world.


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