Guess Launches New In-Store Recycling Program

Homeboy Recycling is a mission-driven organization that provides high-quality reuse and recycling solutions while employing individuals committed to transforming their lives after incarceration.

Although the organization primarily focuses on IT asset refurbishment and recycling, this partnership with Guess marks its first venture into textile recycling. The Guess recycling program is available at all Guess, Guess Factory, Accessories, and Marciano stores across the United States.

Customers can bring in five or more clothing items of any brand to any Guess store and receive a 15% discount on their next full-priced qualifying purchase. The collected items are then sent to Homeboy Recycling, where they are sorted and processed for repair, resale, upcycling, and recycling.

This initiative not only encourages customers to dispose of unwanted garments sustainably but also creates economic opportunities for the Los Angeles community. Carlos Alberini, CEO of Guess, Inc., highlights the importance of this partnership in developing more sustainable products and circular business models…