Inside Forever 21 Partnership With Baby Phat

The Baby Phat collection was curated by Kimora Lee Simmons, the brand’s CEO and Creative Director, along with her children Ming Lee and Aoki Lee. This collaboration also marks the re-emergence of Phat Farm, which was founded in 1992 by Russell Simmons and is credited for pioneering the hip-hop look.

The exclusive Baby Phat winter collection and the reintroduction of Phat Farm come just in time for the holidays. The winter-wonderland themed collection features Y2K-inspired design elements central to both brands’ core aesthetics.

Winnie Park, CEO of Forever 21, expressed excitement about the collaboration, which showcases the up-and-coming generational talent of Kimora’s daughters and son, Kenzo Lee Hounsou, who will be featured in the campaign.

Kimora Lee Simmons Leissner, who bought back Baby Phat in 2019, is thrilled to introduce the brand to a new generation that didn’t get a chance to experience its first run. The collaboration with Forever 21 allows Baby Phat to continue supporting women, especially women of color, while mixing aspiration and accessibility…