Max Mara Marks 75 Years With Glass House Show and Bedford Pop-Up

The show placed models and guests on the grounds of Philip Johnson’s Glass House. Images from the event show the collection in an outdoor runway presentation, Max Mara coats displayed inside the building, and a luncheon on the property.

The setting is more than a backdrop: the brand also served as the exclusive fashion sponsor of The Glass House’s 2026 Summer Party in June, where it created an Italian Summer Café.

A cultural partnership with a retail extension Max Mara’s Bedford Post Inn pop up, scheduled for October 14–16 at 954 Old Post Road in Bedford, New York, will offer Fall/Winter 2026 ready to wear, the brand’s Icon Coats, accessories and Le Parfum. The company says a portion of proceeds will support The Glass House.

The three day event gives the private presentation a customer facing counterpart in the region, connecting the venue partnership to a defined retail assortment and sales window. The Fall/Winter 2026 line is part of Max Mara’s 75th-anniversary year…