Men’s Skin Care Brand Disco Closes Doors, Bankruptcy

A brand that once promised science-backed skin care solutions for men, Disco has ceased operations. The company, formally known as Let’s Disco, Inc., filed for Chapter 7 bankruptcy on November 16, 2023, as reported by industry insiders and confirmed through court documents.

The brand, which had been making its mark in retail giants such as Nordstrom and Amazon, listed assets up to $50,000 against liabilities ranging from approximately $1 million to $10 million. With a creditor count between 50 and 99, the bankruptcy filing indicated that no funds would be left for unsecured creditors once administrative expenses were paid.

Disco’s founder, Benjamin Smith, took to LinkedIn to express his thoughts on the closure. He lamented the unfortunate outcome that left shareholders with nothing and led to the disbandment of what he described as a “great team.” Subscribers and vendors were also left hanging as the company abruptly shut down. Smith…