New survey from GoDaddy shows 41% of Gen Z and 43% of Millennials have followed a brand on social media for a discount, but 47% of small businesses do not offer a discount code when someone follows their brand on social media. The survey conducted by GoDaddy have shed light on a critical issue facing small businesses: a significant disconnect between what they believe they’re offering and the expectations of their potential customers, particularly those in the Gen Z and Millennial demographics.
A staggering 91% of small business owners surveyed are confident that they provide a convenient online experience. Yet, only 21% of consumers echo this sentiment, with an even smaller percentage of Gen Z, at 19%, agreeing. This disparity suggests that many small businesses may be inadvertently turning away the very customers they seek to attract.
“Consumers are ultimately looking for convenience, and if small businesses aren’t meeting these…
expectations, they’re likely losing business,” said GoDaddy Trends Expert Amy Jennette. “GoDaddy offers cost-effective tools small businesses can use to create more modern and convenient experiences for their customers, like ‘buy online, pickup in-store,’ for instance.
The most important thing is that small businesses are adapting as Gen Z and Millennial preferences evolve beyond what’s been the status quo.” The demand for convenience among younger consumers is not just a passing trend; it’s a decisive factor in where they choose to spend their money.
Small businesses that fail to meet these expectations are likely missing out on significant revenue opportunities. However, all is not lost.
There is a silver lining, as 73% of Gen Z and 75% of Millennials express a willingness to increase their patronage of small businesses if they could match the convenience offered by larger chain stores. So, what does convenience look like to these tech-savvy shoppers?…
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