Retail

Babies“R”Us Launches ‘Shop-in-Shop’ Spaces at Kohl’s

As a new generation of parents emerges, Kohl’s has strategically positioned itself as a cornerstone for family shopping by announcing an exciting retail partnership with WHP

Babies“R”Us Launches 'Shop-in-Shop' Spaces at Kohl’s
Retail

Babies“R”Us Launches ‘Shop-in-Shop’ Spaces at Kohl’s

As a new generation of parents emerges, Kohl’s has strategically positioned itself as a cornerstone for family shopping by announcing an exciting retail partnership with WHP Global, the proud owner of the Babies“R”Us® brand. This innovative collaboration aims to meet the diverse needs of burgeoning families across the United States, enhancing Kohl’s appeal to a younger demographic.

Starting this August, the first Babies“R”Us shops are set to open within select Kohl’s stores, marking a significant shift towards making essential baby products more accessible. By fall 2024, customers can anticipate approximately 200 Kohl’s locations featuring these specialized mini-stores.

“Evolving our assortment and bringing more relevant products to the millions of customers we serve is a core focus as we continue to deliver on Kohl’s broader growth strategy,” said Tom Kingsbury, Kohl’s chief executive officer. “We see significant opportunity in the baby gear category, and partnering with Babies“R”Us is another example of…

More from Retail

Featured Events

LTK Con 2026 promotional artwork featuring Emma Grede

LTKCon 2026

LTK Con 2026 brings fashion, beauty, retail, and creator-commerce leaders to Dallas, August 25–27, with headliner Emma Grede and programming from LTK, Gap, Meta,…

London Fashion Week runway presentation

London Fashion Week (Autumn)

London Fashion Week's September edition presents Spring/Summer collections from leading British and international designers. One of the four pillars of global fashion month, LFW…

Recommended Articles