Target’s ad faces backlash after Kylie Cosmetics reveal

Target teased the collaboration with a video of their iconic red shopping basket turning pink, with the caption, “A good combo is about to be the BEST combo. Something pink is coming June 9th.” Excited fans were invited to guess what the new partnership could be, leading to a flurry of speculation.

With over 120K likes and 4,000 comments on the Instagram post, the anticipation was palpable. Some guessed it could involve brands like Victoria’s Secret Pink or Glossier, sending the beauty and retail communities into a frenzy. However, the June 7, 2024 reveal was underwhelming for many.

The collaboration was with Kylie Cosmetics, a celebrity brand by Kylie Jenner that has faced its fair share of controversies since its inception and has declined in popularity in recent years.

Shoppers expressed their disappointment, likening the announcement to receiving “socks for Christmas.” The ad: Something Pink is coming June 9th. View this post on Instagram   A post shared by Target (@target) The backlash was immediate and vocal. One disgruntled commenter noted, “I feel like I got catfished…