Overview
About Kylie Cosmetics
Kylie Cosmetics is a beauty brand founded by Kylie Jenner, famous for lip kits that sold out in minutes. Now majority-owned by Coty, it pioneered the celebrity beauty founder movement.
Latest coverage
Kylie Cosmetics on RetailBoss
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This RB report provides a revised analysis and ranking of the top 10 celebrity led competitors and alternatives to Fenty Beauty. The evaluation is based on three key criteria: target market overlap, retail distribution parity, and consumer sentiment similarity. The…
Top 15 Must-Follow Celebrity Beauty Brands in 2025 (Ranked)
Celebrities have revolutionized the beauty industry by launching their own brands, and 2025 is no exception. From skincare to makeup, these celebrity-backed beauty lines dominate shelves, social media, and our routines. But with so many options, which brands are truly…
Target’s ad faces backlash after Kylie Cosmetics reveal
In the fast-paced world of celebrity brands, Kylie Cosmetics’ launch into Target was supposed to be an exciting foray into a major retailer. However it has quickly turned into a masterclass in how not to roll out a product launch.…
Kylie Jenner Transforms into a Bratz Doll
Kylie Jenner, the youngest member of the Kardashian-Jenner clan, has recently been reimagined as a Bratz doll. This collaboration has sparked a flurry of reactions on social media, with some fans expressing their excitement while others question the choice of…
Coty Relaunches Kylie Cosmetics With Newly Improved Vegan Formulas
Coty Inc. (NYSE: COTY) announces the relaunch of Kylie Cosmetics with new and improved formulas that are clean and vegan, along with refreshed packaging. In addition, consumers in Canada will now be able to shop the relaunch exclusively at Shoppers…
Competitive set
Kylie Cosmetics Competitors
Brands tracked alongside Kylie Cosmetics based on category, positioning, market overlap, shared Rankings, and RetailBoss coverage.
Selection method: explainable profile, market, Ranking, and coverage signals. Competitive sets are editorial context, not a claim that every Brand competes in every product category. Reviewed August 2026.
Ownership network
Kylie Cosmetics Related Brands
Brands connected to Kylie Cosmetics through verified ownership under Coty. Each card states the corporate relationship used.
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