6 Best Tips to Generate Online Customer Referrals

Referral Marketing Framework Step Action Example Define Your Goals Increase overall customer numbers by 20% Aim for 500 new customers in the next quarter Choose Your Incentives Discounts, free products, exclusive content, cash rewards 10% discount for both referrer and referee Select a Platform Referral program software ReferralCandy, Smile.io Create Unique Referral Links Use software to generate unique links Unique links per customer Promote Your Program Email campaigns, website pop-ups, social media Home page banner, newsletter feature Encourage Social Sharing Make sharing easy, offer extra incentives for user-generated content Extra 5% discount for posting product pictures with referral link How to Setting Up a Referral Program Credit: Paula’s Choice Affiliate Program 1.

Define Your Goals Before launching your referral program, it’s crucial to outline your goals. Are you looking to increase overall customer numbers, boost sales of specific products, or target a new market segment? Clear goals will help you measure the success of your referral program. 2.

Choose Your Incentives Determine what rewards you will offer both referrers and referees. Incentives could include…