The Jungle Scout Consumer Pulse Report 2024 sheds light on key retail shopping trends and consumer behaviors. Whether consumers preferred in-store or online experiences, this report provides valuable insights into the prevailing trends and preferences that define contemporary retail in America.
The data was collected through a survey between May 31 and June 2, 2024. Jungle Scout surveyed 1,000 U.S. consumers to gather insights on their buying preferences and behaviors. The sample spanned across all 50 U.S. states, encompassing respondents of diverse genders, ages (ranging from 18 to 75+), employment types, and income levels. This diversity ensures a comprehensive representation of the U.S. consumer population. Let’s explore the most favored shopping destinations in 2024.
RB Insights
In-Store
Walmart is the top choice for in-store shopping, with 60% of consumers purchasing here. This reflects a modest year-over-year (YoY) growth of +4%. Home Depot and Target follow next, each with 30% of…
consumers shopping in their stores. Home Depot exhibited significant growth with a +71% YoY increase, whereas Target displayed a steady +29% YoY rise. Walgreens is another popular choice at 27%, with a notable YoY growth of +49%.
Lowe’s, Costco, and Kroger are also popular, attracting 25%, 21%, and 21% of shoppers, respectively, with each showing substantial YoY growth rates of +61%, +67%, and +58%. Best Buy stands out with an impressive +152% YoY growth, attracting 20% of consumers.
Sam’s Club (18% with +60% YoY) and Kohl’s (15% with +29% YoY) also make the list. Amazon Go or Amazon Go Grocery comes in with 12% of shoppers and a +9% YoY growth. Macy’s rounds out the list with 11% and a +65% YoY increase.
Online Shops Amazon continues to lead the online shopping, with 73% of consumers making purchases, reflecting a solid +17% YoY growth. Walmart.com holds the second place, with 37% of the consumer base, although it experienced a slight decline of -1% YoY. eBay.com ranks third at 20%, showing a significant growth of +20% YoY…
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