Ralph Lauren has once again set the stage for next-generation retail by introducing its newest AI-powered feature, Ask Ralph, a conversational shopping experience that offers personalized style guidance directly through the Ralph Lauren app for users in the United States. Building on its storied history of innovation, Ask Ralph debuts as a seamless blending of cutting-edge AI technology and the brand’s timeless aesthetic, marking a significant step in the future of digital fashion commerce.
A Pioneering Partnership
The launch of Ask Ralph continues a decades-long collaboration between Ralph Lauren and Microsoft. Developed on the Azure OpenAI platform, the new feature uses advanced conversational AI technology and natural language processing to understand open-ended prompts, interpret contextual nuance, and deliver tailored recommendations—closely mirroring the experience of an in-store stylist.
The app empowers shoppers to request inspiration for any occasion or ask pointed style questions, with AI responding in a conversational format that…
is both effortless and inspiring. Reimagining the Shopping Experience Ask Ralph is carefully designed to be as intuitive as speaking to a human sales associate at a Ralph Lauren boutique.
Users can initiate queries such as, “What should I wear to a concert?” or “Show me some women’s Polo Bear sweaters,” to receive thoughtfully curated, visually rich Polo Ralph Lauren looks, complete with styling tips and options to personalize the recommendations.
Even nuanced prompts like, “How can I style my navy-blue men’s blazer?” are interpreted, resulting in a full spread of outfit ideas to spark inspiration and make shopping personal and enjoyable, said Davind Lauren, Chief Branding and Innovation Officer at Ralph Lauren Corporation.
Shoppers can add individual pieces or recommended ensembles to their cart with ease, moving seamlessly from inspiration to purchase…
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