How Phia’s $8 Million Raise Signals Gen Z’s New Era of AI Fashion Shopping

The Making of Phia Founded by former Stanford roommates Gates and Kianni, Phia was inspired by their own struggle to efficiently compare prices and source the best deals online. “We wanted to create something that could do all our shopping for us.

Do it instantly and effortlessly, rather than all the manual price comparison and tab-opening we were doing on our computers,” explains Kianni. In response, their AI-powered app and mobile extension now scan over 300 million fashion items and aggregate billions of listings—becoming a central hub for both new and resale shopping.

AI-Driven Innovation Phia’s technology is driven by proprietary large language models and a multimodal AI infrastructure. Users gain instant access to price comparisons, resale value estimates, price tracking, and personalized product summaries for more than 40,000 retail and resale sites.

“AI is reshaping nearly every industry, but shopping is stuck in the past. Consumers still waste hours comparing prices and hunting for deals, only to still end up overpaying,” Gates notes. Phia is solving these pain points, as confirmed by its soaring user retention rates and repeat purchases. Influencer and Celebrity Power…