Kareena Kapoor Khan and Aneet Padda Join Forces to Bring Lakmē’s Soft Maximalism to Millions

Iconic Maximalism For The Modern Indian Woman The launch marks Lakmē’s response to the return of maximalism in global fashion and beauty.

But as Sunanda Khaitan, Vice President of Lakmē, explains, “Around the world, we’re seeing maximalism return in fashion and beauty but in India, women want it with a twist: glamorous yet effortless, luxe yet wearable.

Being India’s largest and most iconic beauty brand, Lakmē Be-Jewel is our response to this trend; jewel-like radiance in a collection which is easy to use, every single day.” Lakmē Be-Jewel celebrates soft glam, shimmers, color, and drama—infusing a touch of luxury that’s approachable for everyday wear.

Whether by day or by night, the campaign expresses Lakmē‘s belief that ‘makeup shouldn’t need artistry to feel iconic; it should be intuitive, light, and transformative in a single swipe.’ Kareena Kapoor Khan: Timeless Glamour & Cultural Shift Continuing her longstanding relationship with Lakmē, Kareena Kapoor Khan brings the face of beauty’s cultural shift into focus…