Reju Launches Augmented Reality Campaign at Climate Week NYC 2025

AR at Climate Week: Visualizing the Textile Crisis Throughout Climate Week, New Yorkers encounter Reju’s QR code signage at major venues and public spaces. Scanning a code leads them to a microsite, where pointing a phone camera at either landmark activates an AR filter.

As users swipe, they visualize how much textile waste is produced globally every second, minute, hour, and day—each represented as a massive pile dwarfing the New York skyline. This approach delivers a “visceral sense of the industry’s impact,” making the waste both tangible and deeply shareable.

Reju’s CEO, Patrik Frisk, explains: “Reju’s AR experience brings the invisible textile waste problem into sharp focus, right in the middle of New York City during a week when climate is top of mind. It’s a wake-up call, but also a glimpse of hope.

This is the very waste Reju is designed to transform, turning discarded textiles into high-quality materials and closing the loop in fashion and beyond”…