This remarkable performance shows Mytheresa’s digital-first strategy and the rising importance of high-value customers in the luxury retail sector, even as the broader global market faces economic and operational headwinds. Mytheresa, now under LuxExperience B.V., capped 2025 with a standout year, reporting Q4 net sales growth of 12% and full-year growth of 9%, alongside a 73% jump in adjusted EBITDA.
For the fiscal fourth quarter ending June 2025, Mytheresa’s net sales jumped 11.5% year-over-year to €248.9 million, driving gross profit margin up 90 basis points to 48.3%. Adjusted EBITDA—the company’s preferred profitability measure—increased to €16.1 million for the quarter, with margins rising to 6.5% from 4.7% in the prior year. For the full fiscal year, Mytheresa posted net sales of €916.1 million (about $1.07 billion), an 8.9% increase. Gross profit margin for FY25 reached 47% (+130bps), and adjusted EBITDA surged to €44.6 million, up from €25.8…
million in the previous year, delivering a profitability margin of 4.9%—well up from 3.1% in 2024. Customer Engagement and Market Drivers Customer economics have been particularly strong, with Mytheresa reporting a 13% increase in GMV (gross merchandise value) per customer and a 16.1% increase among its top spenders.
The average order value for Q4 climbed 10% to €773, reflecting the company’s focus on higher-value, full-price business and exclusive luxury collaborations. The US market continues to be a key growth driver, now contributing 20.6% of Mytheresa’s net sales after growing 9.7% in FY25.
CEO Michael Kliger remarked, “We have demonstrated clear operational and financial leadership in digital luxury… we have the expertise and track record of achieving consistently profitable growth at LuxExperience”.
Exclusive capsule collections and curated “money-can’t-buy” events with labels like Dolce & Gabbana, Versace, and Bottega Veneta have enhanced differentiation in a competitive sector…
Members-only article
Unlock the rest of this story
Join free to keep reading RetailBoss fashion coverage, industry analysis, and market intelligence.
- Full article access
- Industry analysis
- Free account
Free access. No credit card required. Your account is created after you verify your email.
Discussion
0 Comments
No comments yet
Start the conversation
Share your take on this story and help shape the discussion.
Sign in to join the discussion.