Casablanca Paris Enters New Era with Priya de Souza as Chief Marketing Officer

Media, Collaborations, and Digital Leadership De Souza steadily rose through the ranks at Dazed Media, one of the world’s foremost platforms at the intersection of culture, fashion, and youth.

As Group Director and later Executive Director for Partnerships, she oversaw global fashion collaborations, experiential campaigns, and multimedia sponsorships, developing deep expertise in creative partnerships and digital-first brand building..

She then spent a year as Brand Director at Agent Provocateur, focusing on repositioning the iconic lingerie label through product launches and global communications. Shortly after, she joined Exposure, a leading creative agency, further sharpening her skills in global PR, creative marketing, and integrated brand activations.

Adidas Originals: Campaigns and Influence At Adidas, she orchestrated a wave of high-impact campaigns and cultural collaborations—including those with Gucci, Balenciaga, Grace Wales Bonner, and more…