Macy’s Shoppers Meet Labubu and Friends for 15th Anniversary Bash

“Our goal at POP MART is to light up passion and bring joy, and Macy’s Parade has been doing that for nearly a century,” said Larry Lu, President of POP MART, The Americas. “Bringing our characters to life at such a storied event represents a significant milestone for us as we kick off our 15th anniversary.

It is an honor to represent our team, artist partners, and the global POP MART community during one of the great traditions of the holiday season.” Enter the World of Pop Mart at Macy’s The centerpiece of this collaboration is a vibrant, fantasy-rich pop-up immersive retail space inside Macy’s Herald Square store, open throughout November and the holiday season.

The installation invites shoppers to step inside the whimsical world of Pop Mart and explore an extensive lineup of designer collectible toys, fashion collaborations, accessories, and exclusive limited-edition merchandise, all styled with Pop Mart’s signature art-forward packaging and playful storytelling aesthetic.

The pop-up is heavily themed around the You Found Me series, especially the globally viral SKULLPANDA character. Across the street, fans can dive even deeper with a new, first-ever North America SKULLPANDA…