The fashion industry is undergoing a structural shift toward the circular economy, with Resale as a Service (RaaS) emerging as a critical driver. This model allows brands to manage their own secondary markets, ensuring product authenticity, maintaining brand equity, and capturing data on product longevity. By leveraging technology partners like Archive, Trove, and ThredUp, brands are transforming from linear sellers into circular ecosystem managers. This report ranks and describes the top 10 fashion brands leading this movement based on active resale listings in clothing and program impact as of early 2026.
Top 10 Fashion Brands by Resale Listings
The following ranking is based on active resale shop listings as of January 2026, which serve as a primary indicator of program scale and consumer adoption.
Rank Brand Resale Program Primary Tech Partner Listings (Jan 2026) 1 Madewell Madewell Forever ThredUp 31,039 2 Athleta Athleta Preloved ThredUp 24,049 3 American Eagle RE/AE…
ThredUp 22,269 4 Hanna Andersson Hanna-Me-Downs Archive 21,247 5 Zara Zara Preowned In-house / Local 15,385 6 Patagonia Worn Wear Trove 6,673 7 Eileen Fisher Renew In-house 4,369 8 Lululemon Like New Archive 3,940 9 Levi’s Levi’s SecondHand Trove 3,900 10 Canada Goose Generations Trove 3,039 1.
Madewell: “Madewell Forever” Madewell holds the top spot for RaaS scale. Launched in 2021 in partnership with ThredUp, the program allows customers to turn in any pair of jeans (from any brand) for store credit, while Madewell branded items are cleaned and resold on a dedicated digital storefront.
This initiative has successfully kept over 1.6 million garments in circulation. https://www.instagram.com/p/DUlrnixEeAY/?hl=en&img_index=1 2. Athleta: “Athleta Preloved” Athleta, a Gap Inc. brand, launched “Preloved” in 2022. Powered by ThredUp, it focuses on high performance activewear.
Customers use “Clean Out Kits” to send in gently used items in exchange for Athleta shopping credit. The program is notable for its high volume of listings in the activewear segment, catering to a loyal customer base that values durability. https://www.instagram.com/p/DUdqtH6Dlfi/?hl=en&img_index=1 3. American…
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