Levi’s Expands Its Mexico Retail Network With Mitikah Opening
The opening of Levi's Mitikah reflects the brand's strategic approach to expanding its retail presence in Latin America, emphasizing the importance of physical stores in the denim market.
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Levi’s Bets on ROSÉ And Customization to Win China’s Pop Up Crowd in Chengdu
ROSÉ's role as the main storytelling device in the Levi's Chengdu pop-up transforms the space into a guided tour of her creative identity and the brand's history.
Top 10 Fashion Brands by Resale Listings (RaaS)
The fashion industry is undergoing a structural shift toward the circular economy, with Resale as a Service (RaaS) emerging as a critical driver. This model allows brands to manage their own secondary markets, ensuring product authenticity, maintaining brand equity, and…
Levi’s puts Backstories in the Front Row with ‘Behind Every Original’ Campaign
Levi’s is turning the 2026 Super Bowl into a global runway for originality with its new “Behind Every Original” campaign, fronted by music powerhouses ROSÉ and Doechii and built around one cheeky premise: that the most iconic view in denim…
Levi’s puts Backstories in the Front Row with ‘Behind Every Original’ Campaign
Levi’s is turning the 2026 Super Bowl into a global runway for originality with its new “Behind Every Original†campaign, fronted by music powerhouses ROSÉ and Doechii and built around one cheeky premise: that the most iconic view in denim…
Top 10 Brand Partnerships That Broke the Internet in 2025
Related reading: Explore our Top Sneaker Collaborations That Broke the Internet. The year 2025 marked a significant evolution in brand collaboration, moving beyond simple co branding to strategic, culture shaping partnerships that effectively “broke” social media algorithms. These campaigns were…
Top 10 U.S. Fashion and Beauty Brand Expansions into the Indian Market
Related reading: Explore our Top 10 Brand Expansions in the Canadian Market (Fashion & Beauty). This RB report analyzes and ranks the top 10 U.S. fashion and beauty brands that have success expanding their operations into the Indian market. The…
Levi’s Legal Battle Over Pocket Tab With Seven For All Mankind Unfolds in Federal Court
The iconic Levi’s jeans have become a symbol of global fashion, recognized everywhere by their signature look—and especially by the distinctive cloth tab stitched into the back pocket. In October 2025, that trademarked design landed Levi Strauss & Co. at…
Alia Bhatt Joins Levi’s as Global Brand Ambassador for Denim Movement
This September, legacy denim label Levi’s® announced a major milestone: Alia Bhatt, one of India’s most celebrated cinematic style icons, is now the brand’s Global Brand Ambassador. This partnership combines the timeless cool of Levi’s with Alia’s youthful global reach,…
Levi’s and Fruit of the Loom Named Most Popular Clothing Brands In US [2024 Report]
The latest Statista survey conducted in the fourth quarter of 2023 reveals that Levi’s and Fruit of the Loom have achieved joint status as the most popular clothing brands in the United States. Nearly three-quarters of participants expressed favorable opinions…