Jack and Sage is expanding beyond premium destination apparel with the acquisition of 100% of the assets, intellectual property, and inventory of sustainable basics label Kastlfel. The deal gives the Colorado company a bigger foothold in the basics and logo wear market across national parks, ski resorts, and specialty outdoor retail.
The transaction also includes a strategic partnership with Kastlfel’s parent company, Ecocentric Brands, which will continue screen print decoration in Denver under the same water based sustainability standards. Financial terms were not disclosed.
A Push Beyond Destination Apparel
The acquisition marks a clear category expansion for Jack and Sage, which has built its name around elevated designs sold in destination driven retail settings. With Kastlfel now folded into the business, the company is moving more directly into sustainable tees, headwear, and knitwear while keeping its premium brand positioning intact.
That matters because logo wear has become more competitive, especially…
in outdoor and tourism driven channels where product quality and design are increasingly tied to brand perception. Adding a stronger basics platform gives Jack and Sage more room to serve partners that want both custom design and a broader assortment.
Sustainability Sits at the Center of the Deal Kastlfel products are made entirely from sustainable materials, including organic cotton, recycled cotton, and recycled polyester.
The company also says every factory and production facility is certified to global standards covering environmental processes, chemical management, and ethical labor practices.
Alex Biegler, Founder and Chief Executive Officer of Jack and Sage, said, “This acquisition is a meaningful investment into sustainability and product expansion. Kastlfel has built a best in class reputation for responsible manufacturing and trusted relationships with world class outdoor retailers…
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