CATCHES, a physics backed AI company building the next generation of digital fashion experiences, has launched its generative AI sizing technology, RealFit, in partnership with luxury label AMIRI and powered by NVIDIA. The announcement was made at NVIDIA GTC 2026, marking a significant step forward in solving one of fashion e-commerce’s most persistent problems: fit uncertainty.
What RealFit Actually Does
RealFit allows shoppers to see, with mirror-like realism, exactly how a garment will fit, drape, and move on their own body before purchasing. Shoppers enter their measurements and a photograph to generate a personal digital twin, then experience any garment in a collection on their own body, toggling between sizes to know exactly how each piece will fit. The first public use of CATCHES RealFit went live on the AMIRI website on March 16, 2026, with additional luxury brands scheduled to follow in the coming months.
The technology was built…
on NVIDIA‘s CUDA and Omniverse libraries, leverages the Newton Physics Engine, and combines custom-trained diffusion models with fine-tuned AI models based on NVIDIA Nemotron and NVIDIA Cosmos world foundation models.
The result is an exact 1:1 representation of a real fabric’s weight, structure, drape, and movement, with millimeter-level fit fidelity.
Tackling a Multi Billion Dollar Return Problem Fit uncertainty is among the costliest challenges in fashion e-commerce, lowering online conversions and driving return rates above 50% in some categories.
Ed Voyce, Founder and CEO of CATCHES, said, “CATCHES is solving one of the biggest problems in fashion e-commerce — customers not knowing whether a garment will fit them…
Members-only article
Unlock the rest of this story
Join free to keep reading RetailBoss news coverage, industry analysis, and market intelligence.
- Full article access
- Industry analysis
- Free account
Free access. No credit card required. Your account is created after you verify your email.
Discussion
0 Comments
No comments yet
Start the conversation
Share your take on this story and help shape the discussion.
Sign in to join the discussion.