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Zara x Willy Chavarria’s VATÍSIMO Brings Chicano Inspired Collection on March 26

Zara is teaming up with Mexican American designer Willy Chavarria on VATÍSIMO, a capsule that channels Chicano pride, telenovela drama, and sharp tailoring into a high

Zara x Willy Chavarria's VATÍSIMO Brings Chicano Inspired Collection on March 26
FashionMarketing

Zara x Willy Chavarria’s VATÍSIMO Brings Chicano Inspired Collection on March 26

Credit: Zara

Zara is teaming up with Mexican American designer Willy Chavarria on VATÍSIMO, a capsule that channels Chicano pride, telenovela drama, and sharp tailoring into a high street collection for men and women, launching March 26, 2026, in selected stores and on Zara.com. Shot in Mexico with a cast led by Christy Turlington and Alberto Guerra, the campaign turns the collab into a full blown fashion soap opera, highlighting Zara’s ambition to make designer level storytelling accessible at mall prices.

What VATÍSIMO means and why it matters

The collection’s title, VATÍSIMO, is derived from vato, a colloquial word in Chicano communities for friend, homie, or loved one, with the superlative form used here to celebrate friendship, camaraderie, pride, and the strength of roots. Zara describes the project as rooted in dignity and about visibility, presenting Willy Chavarria’s aesthetic without dilution and without compromise to a global audience.

Editorial coverage frames the…

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