Muitomas Turns Milan’s Piazza Gae Aulenti Into a Rubik’s Cube Pop Up

Muitomas has turned Piazza Gae Aulenti in Milan’s Porta Nuova into a colourful micro‑universe from 18–31 May, with a 20 sqm pop up that uses a Rubik’s Cube concept, giveaways and a viral “Magic Credit Card Wand” to turn product discovery into play. Managed end to end by Pardgroup, the activation is designed to move people from simple visibility to hands on engagement with the brand’s full range, including an exclusive yellow capsule.

A Rubik’s Cube inspired pop up in Piazza Gae Aulenti

The Muitomas pop up sits right in the heart of Piazza Gae Aulenti, one of Milan’s most high traffic, design driven squares in the Porta Nuova district. Over 20 sqm, the space is structured like a three dimensional Rubik’s Cube, with modular displays and coloured blocks that echo the puzzle’s endless possible combinations.

Porta Nuova’s official event page describes it as a space where visitors can “discover…