CHANEL and Le19M Turn Visual Merchandising Into a Métiers d’art Laboratory Inside Design Parade 2026

Visual Merchandising Prize 2026: Blanche Mijonnet For the tenth edition of the Interior Design competition, CHANEL and 𝘭𝘦19M have awarded the Visual Merchandising Prize to Blanche Mijonnet.

As part of her award, she will undertake a creative project valued up to 20,000 euros, developed in collaboration with one or several Maisons d’art resident at le19M the Paris hub dedicated to CHANEL’s artisan partner.

The resulting work will be exhibited at next year’s Design Parade festival, extending the prize beyond simple recognition into a funded opportunity to engage directly with specialist ateliers such as Maison Lemarié (feathers, flowers) or Goossens (jewellery and metalwork), among others.

Thomas Takada’s “Buisson Ardent” at Villa Noailles Running until 30 August 2026 at Villa Noailles in Hyères, Thomas Takada winner of the Visual Merchandising Prize awarded by CHANEL in 2025 presents an exhibition and window display entitled “Buisson Ardent.” Created in collaboration with Maison Lemarié and Goossens Paris, the project explores the ecology, symbolism and materiality of the bramble (ronce), using craft techniques to translate a humble plant into an immersive visual narrative…