Giorgio Armani Unveiled Turns a Hamptons Picnic with Rachel Hayes Into an Open Air Installation at Nomad Hamptons

Giorgio Armani has brought the second chapter of Giorgio Armani Unveiled to the Hamptons, creating an open‑air experience that turns a picnic into an ephemeral installation where light, form and nature meet art and hospitality. Developed in collaboration with American artist Rachel Hayes and presented during NOMAD Hamptons 2026 at The Watermill Center, the project extends Armani’s ongoing dialogue between fashion, interiors and contemporary art.

Giorgio Armani Unveiled, chapter two

The second chapter of Giorgio Armani Unveiled continues the brand’s partnership with NOMAD, the invitation‑only collectible design fair known for its site-specific projects in locations like St. Moritz and the Hamptons. For this iteration, curated with NOMAD, Giorgio Armani conceives an environment as “a place shaped by imagination, experimentation, and creative exchange,” placing the House’s design language in direct conversation with artists and the surrounding landscape.

At The Watermill Center, the chapter unfolds as an outdoor experience that reframes Armani’s…