Bad Bunny Takes The Marseille Stage in a Custom Jacquemus Tracksuit

A stage look rooted in Marseille Posts from Jacquemus and fashion media describe the look simply as a “custom Jacquemus Marseille tracksuit”, created for Bad Bunny’s first French tour date in Marseille. The ensemble is framed as an homage to: The city of Marseille, where the concert took place.

Simon Porte Jacquemus’ deep roots in southern France, a recurring theme in the brand’s shows and campaigns. By centering Marseille in the design and naming, the tracksuit ties Bad Bunny’s stage energy to the place and story that underpin Jacquemus’ aesthetic.

A longtime collaboration In Jacquemus’ own words, seeing “Benito Antonio in our custom Marseille tracksuit” was “what a night”, with the designer calling him “one of my favorite artists and a longtime collaborator.” That collaboration stretches back to earlier projects, including Bad Bunny fronting Jacquemus campaigns like “Le Splash” and “Les Sculptures,” where he wore neon suits, draped dresses and sculptural looks that blurred menswear and womenswear codes.

The Marseille tracksuit continues this relationship, placing Bad Bunny at the center of Jacquemus’ visual universe and cementing him as a recurring face for the brand’s mix of…