Fortnum and Mason Launches Disney Winnie The Pooh 100th Anniversary Windows With a Joyful Picnic Scene
Fortnum & Mason is turning Piccadilly into a honey sweet celebration with brand new windows for the Disney Winnie the Pooh 100th Anniversary collection, created in partnership with The Walt Disney Company, and a full façade storytelling its long love affair with honey.
Winnie the Pooh’s 100th anniversary on Piccadilly
To mark 100 years of Disney Winnie the Pooh, Fortnum & Mason has launched a dedicated anniversary collection, including hampers, honeys and keepsakes, alongside a new window scheme at its Piccadilly flagship. Two of the front windows are devoted entirely to Winnie the Pooh and his friends, gathered for a joyful picnic complete with a special honey pot at the centre.
Look closely and you’ll spot golden bees flying out of the honey pot in the windows, and another 50 oversized bees climbing across the building’s façade 100 bees in total, echoing the 100th anniversary being celebrated. This scheme ties…
into a wider activation, including an almost 8–9 metre Winnie the Pooh inspired beehive installation at St Pancras International, which features honeycomb windows and a bees soundscape to spotlight bee health as well as storytelling.
Windows that tell Fortnum’s honey story Beyond the Pooh picnic, the rest of the Fortnum windows focus on the stories behind its honey range, reaffirming the retailer’s long standing passion and expertise in honey.
Each window is designed as a chapter, highlighting: Global sourcing honeys from hives around the world, curated for flavour, terroir and seasonal character. Rooftop hives the Eau de Nil beehives on the roof of Fortnum’s Piccadilly store, whose annual crop becomes Piccadilly London Honey, harvested by bee master Steven Benbow.
Royal connections the hives Fortnum gifted to His Majesty The King for his 70th birthday, underscoring a royal relationship built around bees, biodiversity and heritage foodcraft…
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