ZEGNA Deepens Its Long Term Commitment to Aspen’s Natural Landscape

From the Italian Alps to Aspen, ZEGNA continues to expand a century old environmental philosophy through long term partnerships that connect conservation, community and culture.

Long before sustainability became a defining conversation across the luxury industry, Founder Ermenegildo Zegna was reshaping the landscape surrounding Trivero in northern Italy. Beginning in the 1920s, he planted more than 500,000 trees across what were once barren mountainsides, creating Oasi Zegna, one of the world’s earliest large scale reforestation projects and a vision that would become inseparable from the House itself.

More than a century later, that philosophy continues through Oasi Zegna Global Initiatives, the formal expression of the House’s commitment to long term environmental stewardship. Working alongside local organizations and communities, the initiative supports projects that protect natural landscapes while strengthening the cultural and ecological identity of the places where ZEGNA operates. Earlier this summer, the House expanded those efforts into California, and now Aspen has become the latest chapter in that broader global vision.

As ZEGNA has long said, “The second best thing we do is clothing. The first is Oasi Zegna.” It reflects a philosophy that has shaped the House for generations, positioning environmental stewardship as a defining part of its identity.

That philosophy continues to take shape in Aspen, where ZEGNA is deepening partnerships first established in 2025 through Oasi Zegna Global Initiatives. What began with reforestation, wildfire mitigation and environmental education has evolved into a more comprehensive strategy focused on forest resilience, trail stewardship, public engagement and cultural investment, reinforcing Aspen as one of the House’s most significant environmental collaborations.

Throughout Summer 2026, ZEGNA is placing greater emphasis on science based Douglas fir forest resilience work alongside the Aspen Center for Environmental Studies (ACES), supporting research and ecological management strategies designed to strengthen one of the region’s most vulnerable forest ecosystems. The collaboration builds on last year’s work with ACES, which included public programming, educational initiatives and support for community awareness around changing forest conditions.

The House is also expanding its stewardship efforts beyond forest restoration through new collaborations with Roaring Fork Outdoor Volunteers. Together, they are supporting conservation work at Maroon Bells and Lost Man Trail, helping preserve some of Aspen’s most visited public landscapes while reinforcing the connection between healthy ecosystems and outdoor recreation. Rather than focusing solely on restoring forests after disruption, the partnership reflects a broader commitment to caring for the landscapes people experience every day.

Environmental education remains another cornerstone of the initiative. Building on 2025 programs including weekly “Know Your Trees” hikes with ACES, support for the organization’s State of the Forest report and the creation of a forest garden alongside The Farm Collaborative, ZEGNA continues to expand opportunities for public engagement. This summer, those efforts include ongoing support for The Farm Collaborative’s educational orchard and the ZEGNA Mobile Planting & Education Station, bringing interactive environmental programming to Aspen’s Saturday Markets as well as the Aspen Art Museum’s AiR and ArtCrush events.

That combination of environmental stewardship and cultural patronage remains central to ZEGNA’s long term strategy. Returning as Presenting Sponsor of the Aspen Art Museum’s ArtCrush Gala, the House continues to demonstrate how environmental investment and cultural institutions can evolve together through shared community partnerships. This year’s programming included support for Hans Ulrich Obrist’s Life in Progress book launch during the Museum’s AiR series, alongside the contribution of Michelangelo Pistoletto’s White Curtain to the ArtCrush auction, extending a dialogue between art, legacy and place that has defined ZEGNA for generations.

Rather than treating sustainability as a standalone initiative, ZEGNA continues to position environmental investment as a core pillar of its brand identity. Through Oasi Zegna Global Initiatives, the House is translating a century old philosophy into long term partnerships that restore landscapes, support local communities and reinforce luxury’s evolving role in environmental leadership.

From the forests of Trivero to Aspen and beyond, Oasi Zegna Global Initiatives demonstrates how a vision first planted more than one hundred years ago continues to shape the future of the House, proving that for ZEGNA, environmental stewardship remains as fundamental to its legacy as the clothing it creates.