Abercrombie & Fitch Returns to Its 1892 New York Roots With Denim Made Iconic, a Campaign That Reimagines Jeans

Abercrombie & Fitch is leaning into its New York City roots for Fall 2026 with Denim Made Iconic, a new denim campaign that puts the intersection of fashion and sport front and centre. Shot across iconic NYC locations, the campaign uses a star cast and updated fits to show how modern denim can feel elevated, versatile and truly “made iconic” for every day.

Fronting the campaign are Emily Ratajkowski and Paloma Elsesser, alongside professional football players Jaxson Dart and Malik Nabers, who play for the New York Giants. The cast brings together style, culture and sport, with visuals captured on the streets of SoHo and inside subway cars to reflect the energy of the city where Abercrombie & Fitch traces its origin back to 1892. Across the imagery, the talent showcases key denim silhouettes in layered, fall-ready looks that speak to both fashion-forward dressing and off-duty sport style.

The women’s…