HOKA Opens Its First Switzerland Store With a 300 Sq. Metre Outlet in Graubünden
HOKAhas opened its first Swiss store at Landquart Fashion Outlet, marking an important milestone in the brand’s expansion across Europe, the Middle East and Africa. Located in the canton of Graubünden, the new outlet store brings the performance running brand to an alpine region known for mountain landscapes, outdoor activity and a strong connection to movement.
The opening gives HOKA a physical home in Switzerland, where customers can experience the brand’s footwear, apparel and accessories in person. The store is located within Landquart Fashion Outlet, a major designer outlet destination in the Greater Zurich region that draws shoppers from across the country as well as nearby Germany, Austria, Italy and Liechtenstein.
At 300 square metres, the store presents a broad selection of HOKA products, including road-running shoes, trail-running footwear, hiking styles, recovery sandals and performance apparel. The outlet format offers customers access to selected collections and previous-season styles at…
reduced prices, while maintaining the product expertise and service expected from a dedicated brand store. For HOKA, the choice of Landquart is highly strategic. The outlet is surrounded by the mountains of Graubünden, a region with strong links to trail running, hiking, skiing and outdoor sport.
The setting aligns naturally with the brand’s performance roots and gives it access to customers who are likely to value cushioning, stability, lightweight construction and long-distance comfort across different activities.
Founded in 2009 in Annecy, France, HOKA made its name through maximal-cushioned running shoes designed to offer a smoother and more protective ride. The brand quickly gained popularity among ultrarunners and trail athletes before expanding into road running, walking, fitness, hiking and lifestyle footwear.
Today, its distinctive oversized midsoles are widely recognised by runners and casual consumers alike. The new store allows customers in Switzerland to explore that wider product universe…
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