Urban Outfitters Puts 76 Students at The Heart of Its Back to Campus Campaign

University in New Jersey, using the school’s stadium as the setting for a high-energy campus moment. The opening scene features a stadium dance battle, bringing together students from Rutgers University, University of Nevada Las Vegas, San Diego State University and Grambling State University.

By using real students, Urban Outfitters gives the campaign a more immediate view of campus life. The commercial is built around the anticipation of returning to school, reconnecting with friends and finding a sense of belonging in a new semester.

It also highlights the role fashion plays in personal expression during that transition. “Our customers are returning to campus to reconnect with friends, have fun and start a new semester on the right foot,” Shea Jensen, President of Urban Outfitters, said.

“Everything we do, from the communities we celebrate to the experiences we create and the assortment we curate, starts with our customer. ‘All Together Now’ brings that commitment to life by celebrating this exciting time on campus.”