Urban Outfitters Expands Beauty and Accessories in Its New Store Concept

The updated spaces are designed around how customers shop today, with a clearer flow, modular merchandising and more room to discover core product categories. The Roseville location opened on July 30, while the relocated Woodlands Mall store reopened on August 15.

A More Flexible Retail Environment The new concept is built around an open entrance, brighter interiors and product destinations that make the store easier to navigate. Urban Outfitters has introduced modular fixtures that can be adjusted quickly as trends, seasonal deliveries and category needs change.

The approach gives store teams greater flexibility to refresh the retail floor without losing the overall customer journey. Rather than following a fixed layout, the format can adapt to new product stories, emerging trends and key trading periods.

The Roseville location spans 6,500 square feet and brings the new store design to northern California for the first time. The space is located at 1151 Galleria Boulevard at Galleria at Roseville…