EventsMarketing

JD Sports and Saucony Turn Marseille Stadium Into a Music and Sneaker Activation

JD Sports and Saucony staged a September 26 Marseille event mixing rap, freestyle challenges, screen printing and local art with Saucony’s Retro Tech footwear story.

Rappers perform beneath JD Sports and Saucony branding at the Marseille Guinguette event
EventsMarketing

JD Sports and Saucony Turn Marseille Stadium Into a Music and Sneaker Activation

Image: JD Sports / Saucony. Photographer credit to confirm.

JD Sports and Saucony transformed Stade Kléber in Marseille into the JD x Saucony Guinguette on September 26, pairing footwear with a program of rap, art and participatory activities. The event presented Saucony’s Retro Tech universe in a local setting rather than relying on a conventional product display.

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