BeautyNews

Hair Syrup Makes U.S. Retail Debut as More Beauty Brands Join Target Studio

British haircare brand Hair Syrup is entering U.S. physical retail through more than 600 Target stores and Target.com on September 10.

Published: Sep 11, 2026 9:47 PM

By RETAILBOSS Team

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Hair Syrup Makes U.S. Retail Debut as More Beauty Brands Join Target Studio

Illustrative Hair Syrup Rapunzel shampoo and conditioner launch imagery, August 2026—not a photograph of the Target rollout. Image: Hair Syrup.

British haircare brand Hair Syrup is entering U.S. physical retail through more than 600 Target stores and Target.com on September 10. CLEARSTEM and VT Cosmetics separately confirmed their participation in the same Target Beauty Studio launch.

Lucie Macleod, Hair Syrup’s founder and CEO, said, “The U.S. customer already knows Hair Syrup and has been asking for greater access to our products.” Founded in 2020, Hair Syrup says it has grown without outside investment.

The Target agreement adds national shelf access to a business developed through social media and online sales. Illustrative Hair Syrup Rapunzel shampoo and conditioner launch imagery, August 2026—not a photograph of the Target rollout. Image: Hair Syrup. Illustrative Hair Syrup Rapunzel launch campaign, August 2026.

Image: Hair Syrup. CLEARSTEM is bringing a 20-product assortment to more than 600 Studio locations, following its appointment of former Unilever executive Diana Dennett as president. VT Cosmetics is using the format to introduce its scalp-care collection.

The three announcements add distinct supplier developments to Target’s rollout: a British brand’s U.S. store debut, a broader skincare assortment and a Korean beauty brand’s haircare placement. The story is expanded distribution, rather than the releases’ product-performance claims.

Hair Syrup Rapunzel shampoo and conditioner bottles against a pink background.

Four Rapunzel haircare products photographed with fruit and water.

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British haircare brand Hair Syrup is entering U.S. physical retail through more than 600 Target stores and Target.com on September 10.

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