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Gap Takes Its New GapBag Collection to Rockefeller Center With Customization and Artist Drops

The New York Fashion Week pop-up puts the Five-Pocket Tote at the center of Gap’s accessories launch, combining personalization with loyalty access.

Published: Sep 10, 2026 11:38 PM

By Jeanel Alvarado

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FeaturedMarketing

Gap Takes Its New GapBag Collection to Rockefeller Center With Customization and Artist Drops

Photography: BFA / Gap.

Gap is bringing its new GapBag collection into a physical shopping experience at Rockefeller Center during New York Fashion Week. The Channel Gardens pop-up centers on the Five-Pocket Tote, using on-site personalization and artist-designed editions to introduce the brand’s expanded accessories offer.

The collection was designed by Reed Krakoff, Gap Inc.’s Executive Director of Accessories. In its launch announcement, Gap positioned the range as an extension of its apparel business, translating familiar denim and hoodie details into bags.

Core prices run from $29.95 to $148, with a separate limited-edition patchwork denim tote priced at $498.

Personalization Gives the Pop-Up Its Focus According to Rockefeller Center’s event listing, visitors can select different Five-Pocket Tote sizes and washes, then add chainstitch embroidery, limited-edition charms and accessories.

The tote carries recognizable jeans details, including belt loops, hardware and five-pocket stitching. The venue also lists limited-edition totes customized by New York artist FAUST and British visual artist Shantell Martin, with releases planned across the weekend…

GapBag activation at Rockefeller Center — event photograph 2

GapBag activation at Rockefeller Center — event photograph 3

GapBag activation at Rockefeller Center — event photograph 4

GapBag activation at Rockefeller Center — event photograph 5

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