NewsRetail

KIKO Milano Opens Its First SoHo Boutique as U.S. Expansion Builds Beyond Macy’s

KIKO Milano celebrated its first SoHo boutique with a New York Fashion Week opening, adding a standalone retail destination to its U.S. expansion.

Published: Sep 14, 2026 7:50 PM

By Jeanel Alvarado

NewsRetail

Add RETAILBOSS as Preferred Source

NewsRetail

KIKO Milano Opens Its First SoHo Boutique as U.S. Expansion Builds Beyond Macy’s

Images supplied by Juliette Group / KIKO Milano.

KIKO Milano has opened its first SoHo boutique, adding a standalone New York destination to its expanding U.S. retail presence. The Italian beauty brand celebrated the location on September 9 with a VIP opening timed to New York Fashion Week, according to Juliette Group, the agency involved in the launch.

Images supplied by Juliette Group / KIKO Milano. Images supplied by Juliette Group / KIKO Milano. Images supplied by Juliette Group / KIKO Milano. Images supplied by Juliette Group / KIKO Milano. Images supplied by Juliette Group / KIKO Milano. Images supplied by Juliette Group / KIKO Milano.

A Boutique Opening Built Around Product Discovery The lilac-themed celebration brought together guests including Emily Ratajkowski, Law Roach and Hallie Batchelder. Inside, the experience paired beauty discovery with custom cocktails, engraved 3D Hydra Lipglosses and DJ sets by Kyle Cooke and Jordan Immanuel.

KIKO Milano CEO Simone Dominici and Chief Brand Officer Drew Elliott attended alongside Global Makeup Artistry Creative Director Marcelo Gutierrez and North American leadership. The event placed products, personalization and the brand’s creative direction at the center of the store introduction.

Building Beyond the Department-Store Counter The SoHo opening follows KIKO Milano’s U.S. retail partnership with Macy’s. In its May announcement, the brand outlined an assortment of nearly 650 products for the partnership and plans for standalone stores in New York and Miami later in 2026…

Guest exploring KIKO Milano beauty products at the SoHo opening

Guest with a KIKO Milano shopping bag at the opening

KIKO Milano makeup display inside the SoHo boutique

Guest at the KIKO Milano opening celebration

Members-only article

Unlock the rest of this story

Join free to keep reading RetailBoss news coverage, industry analysis, and market intelligence.

Company

Account name Used publicly if you comment. We encourage your real first name.

Password

Send me RetailBoss newsletter emails through Substack. I can unsubscribe anytime. Confirm that I want to create a free RetailBoss account.

Free access. No credit card required. Your account is created after you verify your email.

RetailBoss is an independent global news publication and business insights platform built for executives, founders, operators, analysts, marketers, investors, and brand leaders. Our reporting covers the retail shifts across luxury, fashion, beauty, technology and marketing strategy.

Since: 2011
Audience: 50 Million+
Coverage: Global Markets

Our editorial stance

We prioritize news value, evidence, attribution, and practical relevance to retail decision-makers. Sponsored work is identified, and editorial coverage is kept distinct from commercial partnerships.