Snapchat and Nordiska Kompaniet Turn a Stockholm Department Store Into a Social Shopping Experience

Christina Sinito of Snap Inc. described the project as an “immersive physical-to-digital retail experience.” A photo booth and charm bar gave visitors hands-on ways to engage, while window installations translated the partners’ campaigns into a prominent street-level presence.

The program also included a Snapchat Summit inside NK attended by about 300 clients, partners and industry participants, according to Sinito.

That business-facing component positioned the department store as both a shopper destination and a demonstration space for brands considering how social platforms can connect discovery with in-person retail.