Babylist Opens 20,000-Square-Foot New York Showroom in SoHo

Babylist’s 477 Broadway storefront before the showroom opened in 2026. Image: Modern Retail. The space gives parents a way to test products before adding them to a registry or making a purchase.

It includes guided registry appointments, a stroller-testing track designed around New York streets, and a car-seat area with a full-size Volvo EX90 for installation demonstrations.

For a brand built around a universal online registry, the showroom addresses a specific gap in digital discovery: parents can compare products and ask questions in person before making high-consideration decisions.

abylist is also using the space for community and content, broadening its relationship with families beyond a single registry transaction.