PARIS/64 Establishes Its U.S. Retail Presence With a SoHo Boutique

The boutique brings PARIS/64’s handbags and accessories into a direct-to-consumer setting where shoppers can see the products and the brand’s Made in Spain positioning in person. Property firm L3 Capital identified the address and opening timing in its account of the store’s arrival. Why SoHo fits the U.S.

entry A SoHo address puts PARIS/64 among established fashion and accessories retailers in a shopping district visited by both local customers and international travelers. The brand described the opening as its U.S. debut, making the store a market-entry move rather than simply an additional sales point.

The location also gives the company a place to host events and introduce its assortment to New York’s fashion community. At the opening celebration, guests included Leandra Medine Cohen and Olivia Palermo.

PARIS/64’s leadership said, “The United States has always been a key market for PARIS/64.” The company has not disclosed the store’s sales, investment or expansion targets, so the immediate confirmed development is the establishment of a U.S. retail foothold. The New York store listing confirms the boutique at 465 Broadway…